Tavi Gevinson

Creator of Rookie Magazine

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"Tavi Gevinson is an American writer, magazine editor, and actress. She came to public attention at the age of 12 due to her fashion blog Style Rookie. By the age of 15, she had shifted her focus to pop culture and feminist discussion.


Gevinson is the founder and editor-in-chief of the online magazine Rookie, aimed primarily at teenage girls.


In both 2011 and 2012, she appeared on the Forbes 30 Under 30 in Media list. In 2014, she was named one of "The 25 Most Influential Teens of 2014" by Time magazine.


Gevinson started a fashion blog, Style Rookie, in 2008. The blog, featuring photos of the eleven-year-old in distinctive outfits and her commentary on the latest fashion trends, began drawing nearly 30,000 readers each day. Her father "wasn't terribly interested" in her new hobby until she asked for his permission to be interviewed by The New York Times for an article about young bloggers. Because of the blog's success, Gevinson was invited to attend New York Fashion Week and Paris Fashion Week. She made overseas fashion-related trips to Tokyo and Antwerp, funded by Pop magazine, and was commissioned to write articles for Harper's Bazaar and Barneys.com. She styled a shoot for BlackBook magazine, acted as a muse and model for Rodarte's clothing line at Target stores, and partnered with Borders&Frontiers to design and sell her own T-shirt. In 2010, she spoke at a marketing conference in New York and at Idea City, a Canadian version of the TED conference…


In the fall of 2011, at the age of fifteen, Gevinson founded Rookie magazine. The site was originally conceived of as a joint venture with Jane Pratt but Gevinson ultimately decided to maintain sole ownership. Ira Glass acts as a mentor figure to Gevinson. The website focuses on issues impacting teenage girls and is written mainly by teenage girls. It also features guest contributors. A one-off print edition of the magazine, Rookie Yearbook One, was published by Drawn and Quarterly in 2012. In 2012, Gevinson spoke at TEDxTeen, with a focus on representation of women in popular culture, and at The Economist's World in 2012 Festival. She is also a contributing editor at Garage Magazine. In both 2011 and 2012, Gevinson appeared on the Forbes 30 Under 30 in Media list.


Gevinson first acted in a short film, First Bass, in 2008, but became more visible in 2012. That year, she voiced a character in the animated short film Cadavar, which was long-listed for an Academy Award. Cadavar was directed by First Bass's Jonah Anseel and co-starred Kathy Bates and Christopher Lloyd. In the film, she sang renditions of both Neil Young and Pet Shop Boys songs. Also in 2012, Gevinson filmed a role in Enough Said from director Nicole Holofcener. Gevinson is interviewed on screen in the 2013 documentary film The Punk Singer, talking about riot grrrl punk icon Kathleen Hanna. In 2014 and 2015, she starred in This Is Our Youth in Chicago and at the Cort Theatre on Broadway. She played Mary Warren in Ivo van Hove's 2016 production of The Crucible at the Walter Kerr Theatre. Late that year, she played Anya in The Cherry Orchard at the American Airlines Theatre…


During the 2012 U.S. presidential campaign, Gevinson supported the Democratic candidate Barack Obama, and appeared in a public service announcement for women's rights, mouthing the words to Lesley Gore's "You Don't Own Me". She organized a get-well-soon-card drive for Malala Yousafzai, the fourteen-year-old Pakistani girl whose campaigning for education rights led to her shooting in October 2012." (1)

From Wikipedia