Susan Wojcicki

CEO of YouTube

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"Susan Wojcicki is an American technology executive. She has been the CEO of YouTube since February 2014. She is from Los Altos, California, and has a net worth of $410 million…

 

Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. She originally planned on getting a PhD in economics and pursuing a career in academia but changed her plans when she discovered technology.

 

She also received her Master's of Science in economics from the University of California, Santa Cruz in 1993 and a Master of Business Administration from the UCLA Anderson School of Management in 1998.

 

In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up office in Wojcicki's garage in Menlo Park. Before becoming Google's first marketing manager in 1999, Wojcicki worked in marketing at Intel in Santa Clara, California, and was a management consultant at Bain & Company and R.B. Webber & Company. At Google, she worked on the initial viral marketing programs, as well as the first Google Doodles. Wojcicki also took part in the development of successful contributions to Google such as Google Images and Google Books.

 

Wojcicki grew within Google to become senior vice president of Advertising & Commerce and lead the advertising and analytic products, including AdWords, AdSense, DoubleClick, and Google Analytics.

 

YouTube, then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki. Her response was to propose the purchase of YouTube.

 

She handled two of Google’s largest acquisitions — the $1.65 billion purchase of YouTube in 2006 and the $3.1 billion purchase of DoubleClick in 2007.

 

In February 2014 she became the CEO of YouTube.

 

Wojcicki, called "the most important person in advertising", was named to Time's 100 most influential people in 2015 and described in a later issue of Time as “the most powerful woman on the Internet”.

 

In the time that Wojcicki has been CEO of YouTube, the company announced that it had reached 1.5 billion logged-in users a month and that users were watching one billion hours a day. Since taking on the role of CEO, YouTube’s percentage of female employees has risen from 24 to nearly 30 percent.

 

Wojcicki also oversaw the development and release of new YouTube applications and experiences designed to cater to users interested in family gaming, and music content. She also oversaw the launch of YouTube’s advertisement-free subscription service, YouTube Red, and its over-the-top (OTT) internet television service YouTube TV.

 

During her tenure, YouTube has tightened its policy on videos it regards as potentially violating its policies on hate speech and violent extremism. The more stringent policies came after The Times showed that "ads sponsored by the British government and several private sector companies had appeared ahead of YouTube videos supporting terrorist groups" and several large advertisers withdrew their ads from YouTube in response. The enforcement policies have been criticized as censorship." (1)

From Wikipedia