"It was big news. Pictures of Halima in competition, covered up but radiating an infectious joy and self-assurance, appeared in the press and online, catching the eye of Ivan Bart, head of IMG Models. Within weeks she was in discussions with the agency, which now represents her, and Mario Sorrenti was shooting her, wrapped in a navy hijab, for the cover of the Paris-based CR Fashion Book. “The power really came from her eyes and her presence,” says Sorrenti. “I think there’s a modern quality about her, being of her faith and expressing her femininity and beauty with confidence.”"